Customer LTV
Customer LTV is a Bitrix24 (Alaio) custom field: it shows the total, count and average check of customer purchases in the contact or company record — from won deals or paid invoices — with the last purchase date and dormant customers highlighted. Periods, a pipeline filter and a rights mode are configurable; everything is computed server-side.
Total, count and average check of customer purchases right in the record — from won deals or paid invoices, with dormant customers highlighted by how long ago they last bought.
Field settings
| Parameter | Required? |
|---|---|
| Data source | — |
| Whose LTV (on a deal/lead record) | — |
| Period | — |
| N days (for "Last N days") | — |
| Deal pipeline ID (empty = all) | — |
| Dormancy threshold, days (0 = no coloring) | — |
| Calculate on behalf of | — |